Becoming A Category of One

Becoming A Category of One

How Extraordinary Companies Transcend Commodity and Defy Comparison

Book - 2006
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Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.
Publisher: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2006.
ISBN: 9780471768074
0471768073
Characteristics: 223p.; 23cm.

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